Ceado has been officially chosen as Qualified Espresso Grinder Sponsor for the 2026–2027 World Barista Championship (WBC), one of the most influential global events in the specialty coffee industry. This partnership highlights Ceado’s commitment to Designing Flavor and to developing high-performance equipment that helps baristas express the full flavor potential of every coffee. At the upcoming WBC events, competitors will grind their coffee using two of Ceado’s most advanced grinders: the REV Zero and the E37Z-Naked.
Supporting the Future of Specialty Coffee
The World Barista Championship is a stage where innovation, technique, and sensory excellence converge. For Ceado, being part of the WBC means actively contributing to a global community dedicated to quality, research, and continuous improvement. Ceado embraces the WBC as a celebration of flavor expression, perfectly aligned with our Designing Flavor philosophy.
We present two WBC-qualified grinders that reflect this vision and support different workflows and extraction methods:
REV Zero – Continuous Workflow, Minimal Retention – Designed for baristas who need speed and consistency, REV Zero minimizes retention while supporting a fast, continuous workflow. Its purpose-designed burrs, RSZ83 with Red Speed coating, enhance clarity and unlock distinctive flavor profiles.
E37Z-Naked – Single-Dose Precision, Minimal Retention – E37Z-Naked delivers extremely low retention in a single-dose system, ideal for maximizing flavor control. The DLCB83 burrs, with Diamond-Like Carbon coating, screw-free design, and three-stage geometry, ensure uniform extractions and optimize coffee flow.
Both models reflect Ceado’s commitment to creating grinders that combine engineering, reliability, and sensory performance.
CEO Statement
“For Ceado, supporting the World Barista Championship is a natural extension of our philosophy of Designing Flavor. Coffee undertakes an extraordinary journey before it reaches our grinders — a journey made of work, expertise and precious natural resources. The best way to honor that journey is to provide the highest-performing equipment and to educate on how to use it, so that baristas can truly design, express and elevate the aromatic profile of this unique raw material.
We are proud to support the WBC with our REV Zero and E37Z-Naked grinders, and to contribute to a community that celebrates innovation, precision, craft, and respect for coffee.”
— Michele Girardi, CEO, Ceado
Upcoming WBC Events
Ceado will join the global coffee community at:
📍 Panama City — October 23–25, 2026
📍 Tokyo — April 28–May 1, 2027
With this partnership, Ceado continues to advance its mission of supporting baristas, elevating flavor, and shaping the next generation of specialty coffee equipment.
